
Yassine Echcherki
I'm originally from Fes, Morocco, a historic city known as the cultural and spiritual heart of the country, renowned for its ancient medina, vibrant souks, and rich architectural heritage. In 2010, I began working with MOBT Global with a vision to connect local Moroccans with the rest of the world, fostering mutual understanding and offering the gift of global experiences to all involved. My goal is to provide an authentic Moroccan experience where travelers can see, feel, and taste what makes the Kingdom of Morocco truly special.
I have served as an Arabic language instructor and cultural trainer for the U.S. Peace Corps and have worked with various travel companies in Morocco, organizing and facilitating cultural tours and programs. Additionally, I have led cross-cultural educational programs for several American organizations and taught French and Arabic at a primary school in Città di Castello, Italy. Alongside my native Arabic, I am fluent in French and English.
I earned a Bachelor of Science in Business Administration and Marketing and a Master's degree in Data Analytics from Central Washington University in Washington State. I have also volunteered in the greater Seattle area, teaching English to Syrian refugees and providing localization and life coaching services. I firmly believe that cross-cultural education and international learning opportunities are essential for promoting peace and fostering meaningful, long-lasting friendships.
What places and activities do you specialize in?
"MOBT Global operates all over Morocco. We want to give our travelers the opportunity to experience the real Morocco far from the touristy places and can plan trips to the larger and Imperial Cities (Marrakesh, Rabat, Fez, Casablanca, etc.). On our tours, we visit villages, meet artisans and farmers, and share food with local people. Our activities include historical and cultural tours, hikes and treks, cooking classes, surfing instruction, 4x4 and camel desert trips, skiing and snowboarding, rafting, rock climbing, and much more."
How did you get involved in travel?
"My goal with MOBT Global is to provide opportunities for travelers to learn about Morocco and to support local Moroccan communities by providing jobs and giving them the experience of interacting with people from other countries. The catalyst for my interest in this was my experience with the US Department of State Middle East Partnership Initiative (MEPI). I was selected to participate in the MEPI Student Leaders Program at Montana State University because of the quality of my leadership experience and community involvement. This prestigious program brings young leaders from North Africa and the Middle East to learn leadership skills and to study democracy, human rights, and conflict resolution. During my time in the USA, I realized how little Americans knew about Morocco and how many misconceptions there were of the Arab world. I decided to work for a travel company that could bridge the gap in understanding Morocco and the US. I had experience working with travel companies in Morocco and had traveled throughout the country myself, so I knew what it would take to be successful with this company and how to create and facilitate outstanding tours for our travelers."
Please share a unique travel experience you will never forget.
"I will never forget the time I went with my friend to the desert dunes of Merzouga in Morocco. Prior to traveling there, I had not known that Morocco had deserts like this. It was endless rolling dunes of reddish sand, and it took us two hours by camel to reach the oasis we were staying at. At the oasis, I learned different ways to bake bread by the local Berber nomads and got to try their unique foods. Their hospitality was outstanding and was one of the more special things about the trip. In the evening we went to the largest dune in the area and got to see the silver shine of the desert in the moonlight. It was a breathtaking view and something I will never forget."
Yassine's favorite itineraries and travel advice
Top itineraries and travel advice

Take a luxurious round trip around northern Morocco, where you'll dive into bustling marketplaces, unwind in finely-appointed riads, and discover the magic of the kingdom's...

On this 13-day tour of Morocco, you'll explore the country's ancient history and adventure through the desert. In Casablanca, visit the Hassan II Mosque and Hassan Tower—one of...

Buckle up for a luxurious week-long trip around Morocco's iconic Imperial Cities. Your private driver will usher you through from Casablanca to Fes and Marrakech, with...
Luxury itineraries

Buckle up for a luxurious week-long trip around Morocco's iconic Imperial Cities. Your private driver will usher you through from Casablanca to Fes and Marrakech, with...

Take a luxurious round trip around northern Morocco, where you'll dive into bustling marketplaces, unwind in finely-appointed riads, and discover the magic of the kingdom's...

Souks, kasbahs, mountains, and deserts await on this luxurious trip plan that loops you around the country. You'll see Morocco's highlights, relax in deluxe accommodations, and...
Favorite experiences
Food Tour in Marrakech
Explore the flavors of Marrakech with a food tour through the city's Medina (old town). Bustling Marrakech is filled with picturesque alleyways and vibrant squares. It's the perfect city to get lost in as you follow your nose and taste bites from one snack to the next.This food tour guides you on...
Horseback Riding on the Beach in Essaouira
Embrace the tranquility of Essaouira with a serene horseback riding excursion on the beach. After meeting with your guide, you'll learn a few basic techniques and get acquainted with your animal. Then, as you trot along Essaouira's long stretch of sand, enjoy the ocean breeze and smell of the...
Jewish Heritage Tour in Fes Medina
Learn all about Morocco's Jewish heritage by touring the Fes' medina. As you walk through the twisting streets, you'll listen to your guide share the ancient stories of the Jewish Mellah (old Jewish neighborhood) and explore historic synagogues, cemeteries, and museums. Fes is teeming with Jewish...
Merzouga Sunset Camel Ride & Desert Overnight
One of the most quintessential Moroccan experiences is a sunset camel ride through Erg Chebbi in Merzouga, combined with an overnight in the desert. Most visitors enjoy this experience when traveling to the Sahara from one of the country's imperial cities, such as between Merzouga and Marrakech...
Explore the "Blue City" Chefchaouen
Discover the sites, streets, and monuments of Morocco's famed "Blue City," Chefchaouen, or simply “chaoeun,” as the locals call it. Its name translates to “two horns,” referencing the town's two mountain peaks. Despite its popularity with tourists, Chefchaouen retains a much more relaxed...
Hike the Berber Villages in Toubkal National Park
Just outside of Marrakech is a serene natural environment within Toubkal National Park, an excellent escape from the busy city. Enjoy zipping south over gorges and high passes of the region's upper mountain valleys while enjoying views of flat plains, verdant hills, and rocky peaks.Your entry...
Recent trip reviews for Yassine
Our trip to Morocco was a great experience. ...
Morocco
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Feb 8 - Feb 16, 2025


Dear Ranjini! Thank you so much for your kind words! We're thrilled to hear that you had a great experience in Morocco and that everything came together smoothly, even with the short planning time. It was our pleasure to create an itinerary that met your expectations.
We’re especially happy to hear that Said made your trip even more special—he truly is fantastic! I'll be sure to pass along your kind words to him.
We appreciate you choosing us for your adventure, and we hope to welcome you back to Morocco someday! Safe travels!
Amazing Family Trip in Morocco
Morocco
|
Dec 26 - Jan 9, 2025


Memorable Moroccan experience
Morocco
|
Jan 17 - Feb 2, 2025

Trip to Morocco at short notice
Morocco
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Dec 26 - Jan 2, 2025
Riad in Fes was right in the old town and was a lovely experience. Their breakfast was awesome!
Glamping in Sahara was the clear highlight of the trip — the sand dunes, the camel ride, sunrise and sunset.
Marrakech was a rich city with culture and class. The hotel in Marrakech (Kenzi Garden) was comfy even if not a Riad. A special... Read more

Our 9-Day Morocco Trip with KimKim Travel an...
Morocco
|
Dec 21 - Dec 29, 2024

The planning phase of the trip was exceptional. Yassine,... Read more

Outstanding trip, great driver, great experiences.
Morocco
|
Nov 23 - Dec 2, 2024


Amazing time in Morocco
Morocco
|
Oct 7 - Oct 21, 2024

kimkim made our trip!!!
Morocco
|
Sep 22 - Oct 6, 2024


Enjoyed Morocco
Morocco
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Oct 31 - Nov 9, 2024

Yassine (Local Specialist) and Said (Driver in Morocco) were amazing!
Morocco
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Sep 22 - Oct 6, 2024

