Sebastian Muñoz

What places and activities do you specialize in?

"I am an off-the-beaten-track Mexican experience creator! I can tailor-make your perfect vacation in central and southern Mexico with activities ranging from ecotourism, community tourism, cultural or foodie adventures. You name it and I will make it happen!"

How did you get involved in travel?

"I was trained as an experience designer in Mexico City. Ever since I was little, I was excited whenever my parents took us to visit any spot in Mexico and meeting tourists from other countries got me very curious about other cultures.

At 19 I moved to England and I started undertaking my Bachelors Degree in Tourism Management, where I specialized in Responsible Tourism. That was when I became familiar with the terms sustainable tourism, community tourism, tourism planning, cultural regeneration or world cultures; concepts that kept me trapped until today. I've always felt there was a more ethical way of doing tourism, so this was very exciting for me!! This took me to travel to different countries in the world and getting to know wonderful people with cultures very different from mine. Seeing that sustainable tourism was possible, encouraged me to search for projects and companies that shared that philosophy and values. I worked from different angles of the tourism sector (large tour operators, associations, hotels) and volunteered for different responsible tourism programs until I found Totonal or Totonal found me. We fell in love and here I am!!! :-)

As well as designing and operating trips and working closely with local communities (plus other exciting tasks and projects) nowadays I am studying my Masters in Sustainable Tourism Management. So as you can see, I am very committed to ethical travel, amazing & authentic experiences, and fair trade! :-)"

Please share a unique travel experience you will never forget.

"There are many to name, but last Christmas I traveled solo to the state of Chiapas and the experience was amazing. Chiapas has a perfect combination of exuberant nature, indigenous cultures, and incredible archaeological sites. Also, Chiapas has many undiscovered spots which can be explored when one has some more time!"